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The Fifty One East Bridal Lounge houses everything a bride-to-be needs to look and FEEL radiant on her special day.


At every step of this memorable journey, brides and their families will find exceptional hospitality and flawless expertise that underscores our service.

Our collections of gorgeous gowns in contemporary and classic styles are crafted from luxurious fabrics and feature impeccable construction and tailoring. Every exquisite bridal dress is carefully selected from couture designers acclaimed for their captivating style that’s never short on glamour.

We realise that every detail matters and, with the expertise of our dedicated dream team, we advise our clients on every major and minor element to make the big day truly meaningful. Our team members are regularly trained by global designers to ensure they are familiar with changing trends, the precise fall of fabrics, and refining the cut to ensure the most striking silhouette.

To create a seamless and delightful experience, our one-on-one consultancy ensures our style advisors will help brides define their dreamy dress that best reflects her personality and style. Together, we assess various bridal collections and recommend romantic options with the best cuts, splendid fabrics and subtle appliques or dramatic embellishments that leaves her looking elegant and confident.

Our consultancy extends to makeup and hairstyles that emphasise the bride’s best features as well as accessories that enhance her feminine charm. From veils and headpieces to gloves and fabulous footwear, brides will find endless inspiration in our spacious and sophisticated tranquil lounge.