• Consultancy
  • Fittings & Alterations
  • Special Orders
  • Trunk Shows


Our exclusive one-on-one guidance sessions enable our style consultants to understand the bride’s style, her body frame, and preferences. We also consider elements of the wedding day including the season, settings and venue to find a comfortable and breathtaking gown that leaves a gracefully enchanting impression. At the last fitting, we also advise on flattering hair and makeup styles that will have her looking picture-perfect.

Fittings & Alterations

Simple or elaborate, we are pleased to accommodate fittings and alterations by our specialists who will alter gowns for a perfect fit. From adjusting gown lengths, structured bodices, and bustle options to intricate embroidery and romantic draping, we go the extra mile to help brides make a beautiful statement. We recommend 3 fittings for every bride with the final fitting including headpieces, jewellery and shoes.

Special Orders

We are happy to arrange for special rush orders for bridal gowns that are not available in our Bridal Lounge. Through our exclusive contacts, we can accommodate requests to have bridal dresses in store within 6-8 weeks of placing orders.

Trunk Shows

Every year, the Fifty One East Bridal Lounge will feature several exciting bridal trunk shows that offer a glimpse of stunning and unique styles. Designers will be in attendance to debut their wedding and accessory collections with a fashion show and interact with our clients. Interested future brides can take the opportunity of the presence of the designer to custom make their gowns at their preferences.